31 July 2008

Ad Age: Skinny Women Better for Bottom Line - Advertising Age - News

Right, we knew it all along. Skinny women sell. Even Lane Bryant catalogs show relatively svelte models (maybe size 8, which in fashion standards is super-plus size). Sales drop when you show things on fat people. Depressing? Maybe. But I'm not broken up about it. ~Mari.

Study: Skinny Women Better for Bottom Line - Advertising Age - News

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