Ads I Hate: Open Hearts


I think this jewelry looks like two parts of the female anatomy - boobs and butt. And I think it's gross. (How's that for juvenile and unpersuasive?) The ads themselves rub me the wrong way too - mostly that she's so proud of a swirled mark being turned into jewelry. That said, I loved Dr. Quinn - a favorite show I watched with my grandparents when I was a kid...

Shakesville has a series called "Assvertising" - less about commercials or advertisements that annoy them and more about such things that exploit women/are offensive for some reason. Here's the latest about McDonald's ads targeting Starbucks "elitism" - with links to the previous 41 (!) Ass-vertising posts they've previously done.

Jezebel also has a similar series (Badvertising), which co-incides with my loathing of specific commercials, such as the Oreo Cookie 100 Calorie pack TV ad - which is absolutely insane. (Because really? REALLY? If women want a snack, they'll just go buy it - not chase down a guy in a truck for it - and that's not even the real problem with the ad... Jezebel says it better than me anyway/always).

And in the spirit of not ALWAYS being negative, a couple ads (or at least ad-lines) I've liked recently (literally laughed out loud when I saw both of these):
  • Match.com: "I'm just a goof, looking for her ball."
  • Monster.com: EMT falls backwards at sight of blood. VO: "Need a new job? We can help."
Interesting that they're both traditional TV ads for web sites. Two point oh no.

Good times (or bad, as the case may be).

2 comments:

Anonymous said...

OK the boobs and butt thing is a real stretch.

Had you been older I'm guessing you'd have seen the

"Average White Band" in there too!!

(google it with quotes on Google IMAGES)

~For the love!

Anonymous said...

...oh, and while I'm (traveling semi-near to topics in this entry)... what really gets me about Oreos is that they didn't bring forth the high tech package with self-adhesive opening and closing for freshness in, oh, say, about nineteen sixty !!!

I mean, did we have to await DNA technology or some such thing to reach a place in time where we could, oh, say, not have to deal with bags which tear easily and often render the cookies inside unfresh?

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