Reviews: Trust Agents and Wishful Drinking

Trust Agents Trust Agents by Chris Brogan & Julien Smith
My rating: 3 of 5 stars
This book is a how-to/handbook for getting traction online. I'm not sure I want to be so popular, but I guess the thinking behind why I should read this book is to get ideas for how to make my employer popular online.Of course the "real" reason I bought (!) and read the book is because I like Chris Brogan, his blog and his attitude, which is the point of the book (be nice and people will like you and spread your message). Page 190 "Words comprise only 7% of what is being communicated. Thus, those who don't know how to handle the omission of 93% of all human signals (38% vocal tones and 55% body movement) either stay away or make dreadful mistakes."The book reinforced a lot of what I already knew and believed, and there was a lot of "duh, big red truck" advice, although that was also the point.I was surprised by the lack of sources in the book - no citations or footnotes to speak of, although they definitely did research. They also never defined "content marketing blog" ... which is a little jargony. I get what they mean, but kind of broke their own rules about clarity.

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Wishful Drinking Wishful Drinking by Carrie Fisher
My rating: 4 of 5 stars
This was a request from the library - my first in ages. Someone recommended it/reminded me of it online. This was a SUPER fast read (try just over an hour) because of wide spacing and large fonts. It reads like a gossip magazine in some respects but also really funny and snarky ... mostly about herself (and her dad Eddie Fisher). The book is smart and fun, and I can't believe I've never read any of her novels. Something else to request at the library!!!

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